After recently getting a Basset Hound puppy I have fallen in love with them as a breed. After joining many Basset Hound groups and pages on Facebook, I was very happy and felt welcomed into the basset hound community, I found them very interesting and very helpful. After seeing how successful the groups are I wanted to create a Basset Hound page of my own for my geographical location of Lancashire. I was inspired when I saw a video of an arranged Basset hound walk, which looked fantastic! I thought how great it would be if something like that could be arranged in Lancashire so created Basset hound lovers Lancashire Facebook Page. This also relates to my Digital marketing field as I am working on optimizing the popularity of the page.