After recently getting a Basset Hound puppy I have fallen in love with them as a breed. After joining many Basset Hound groups and pages on Facebook, I was very happy and felt welcomed into the basset hound community, I found them very interesting and very helpful. After seeing how successful the groups are I wanted to create a Basset Hound page of my own for my geographical location of Lancashire. I was inspired when I saw a video of an arranged Basset hound walk, which looked fantastic! I thought how great it would be if something like that could be arranged in Lancashire so created Basset hound lovers Lancashire Facebook Page. This also relates to my Digital marketing field as I am working on optimizing the popularity of the page.
Why I want to work in the world of digital marketing
The main reason that I want to work in digital marketing is due to studying Business Information Technology degree at The university of Salford,
I want to combine Business and Technology, which is why digital marketing is ideal, for example digital uses the technology and the marketing is more of the business aspect to the job.
Digital marketing has grown over the past few years, with the rise of social media such as Facebook, Twitter, Trip Advisor and Email. Marketing has become more digital, this is because of the vast amount of people on Facebook and Twitter. It has become very easy to target customers and promote a brand, “As of the fourth quarter of 2014, the microblogging service averaged at 288 million monthly active users” (Statista) Facebook; “Facebook passes 1.23 billion monthly active users, 945 million mobile users, and 757 million daily users.” (Emil Protalinski).
Digital marketing is not just about using social media though, it’s about analysing your platforms and your environment, for example analysing the analytic s of your marketing platforms and creating a strategy. Digital Marketing is a new challenge everyday because it has to be fresh and innovative to get people interested in your campaign.
I also enjoy working with people from my 6 years of working in the retail industry (currently at Pagazzi Lighting), this has given me a lot of my people skills and taught me how to communicate with the public and understanding their needs. This could be implemented in to digital marketing, as primarily it is about communicating with potential and current customers and keeping them interested in your products and brand.
Digital marketing: 5 things to know if you’re starting your career | nonlinear digital.